4 Reasons Not to Use a Content Optimization Service

June 11, 2012 at 12:47 pm | Posted in Digital Marketing, Relevant Content | Leave a comment
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Are you contemplating using a content optimization service to deliver relevant content to your online visitors? If you’re feeling the pressure of your fellow web marketers to optimize your web content, but you’re just not convinced that the time is right, consider these 4 reasons not to take advantage of a content optimization service.

1.      You Don’t think Content is All That Important

Despite the incessant roar of web marketers shouting “Content is King!” in unison, you’re simply not convinced. You’re confident that your product or service will sell itself. Why use a content optimization service if all of your content is equally generic and mediocre anyway?

2.      You’re Certain Visitors Will Take the Time to Find What They Need on Their Own

Maybe you think your web site is the best around. Perhaps you’re not aware of the billions of other sites competing for the attention of your target market. Whatever the reason, you know that any visitor who happens upon your website will take as much time as necessary to read through all of your text-heavy pages and click through as much irrelevant content as necessary until they finally find what they’re looking for. People have plenty of spare time on their hands these days.

3.      You’re Happy With Your Conversion Rate

Why fix something that’s not broken, right? If you don’t want a greater return on your web marketing investment, then keep doing what you’ve always done. There are plenty of competitors out there who will take care of the visitors who bounce off your one-size-fits-all landing pages.

4.      You Totally Trust Google

Who needs a content optimization service when we’ve got Google? Don’t worry—they’ll index your pages fast enough for visitors to find the most relevant content available on your site. Just leave it up to them. After all, they’ve been nothing but consistent and reliable in the past, right? I’m sure your content won’t end up hidden in the deep web.

The technology to deliver the right content to the right person at the right time in the conversion cycle is readily available. Can you think of a good reason not to use it to your advantage?

Efi Rodik
Co-Founder & CEO
Relevantor LLC

Ready to heighten your relevancy? Learn more about how a content optimization service can funnel your content to the right audience at the right time, or request a demo to see it in action.

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