Why You Should Optimize Your Web Content Now

March 26, 2012 at 12:50 pm | Posted in Digital Marketing, Relevant Content | 3 Comments
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Content is being called a lot of names these days. While some refer to it as king, others resign it to the only slightly less powerful “queen” position. At any rate, “content rules” as the saying goes. You may have even heard that content is the new currency, and surely, by now you have a spiffy content marketing strategy designed to generate leads and add value to your product or service. Great!

Don’t consider your job done yet, though. You’re not the only one who has jumped on the content marketing bandwagon. In fact, according to a recent research report conducted by the Content Marketing Institute (CMI) and MarketingProfs, it’s estimated that 9 out of 10 B2B marketers will employ content marketing strategies and will spend an average of over a fourth of their marketing dollars on content. You can bet that your competitors are among those spending their money wisely.

What does that mean for your company? It means that in order to gain a competitive edge, you better get ready to take your content marketing to the next level with optimized content, or as Christos Cotsakos refers to it, quantum content, and not just in your blogs, articles, and white papers. It’s time to take a very close look at the content that matters the most, the content that affects your sales and ROI more than anything else you publish—the content on your own website.

Not convinced? Here are some startling facts and figures to contemplate as you decide whether your web content needs a tune-up:

    • According to Google, an estimated 30% of visitors bounce off of any given site because they can’t find what they’re looking for. Content Optimization is a solution to the bounce epidemic.
    • A single irrelevant piece of information, advertisement, or form field is enough to make online visitors abandon your site, leaving that perfect path to conversion you had laid out for them. Content Optimization is a remedy to revenue-draining abandonments.
    • Search engines sometimes take days to find the updated content on your website and present this content to web users. Content Optimization is a way to take back control over your website.
    • Google’s new search encryption may be limiting the amount of traffic your site is receiving. Content Optimization can help you make the most of every hit.
    • Approximately 150,000 new websites are created each day. Content Optimization is a sure-fire way to set your website apart from the competition.

How can content optimization solve all of these web marketing problems and more? Easy—by presenting relevant, personalized content to each of your online visitors. When they find exactly what they’re looking for on your home page without having to sift through a sea of content, they’ll be much more likely to follow the path toward conversion and return to your site again and again for more of that irresistible content optimized just for them. So, that’s got me thinking. Maybe content alone isn’t all it’s cracked up to be after all—perhaps it’s been usurped by a new kind of content—optimized content. Is your site ready?


Efi Rodik
Co-Founder & CEO
Relevantor LLC
www.relevantor.com

Ready to heighten your relevancy? Learn more about how a content optimization service can funnel your content to the right audience at the right time, or request a demo to see it in action.

3 Comments »

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  1. […] Your Guesses Count A content optimization tool can help you make those educated guesses we talked about really count. No, you’ll never know […]

  2. […] is your content reaching the right person at the right time in the conversion cycle? If not, then a relevant content optimization service may be in order. After all, as far as web marketing goes, taking a hint from Google has never been […]

  3. […] content to your online visitors? If you’re feeling the pressure of your fellow web marketers to optimize your web content, but you’re just not convinced that the time is right, consider these 4 reasons not to take […]


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