5 Quick Tips for Maximizing Your Relevancy Now

March 9, 2012 at 2:17 pm | Posted in Digital Marketing, Relevant Content, SEO, Web Design | 3 Comments
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First things first—before we get into the meat of this message, it’s important that you understand our use of the word “relevancy.” Relevancy is a term that has been tossed around a lot within the web marketing industry, especially as it relates to SEO. True relevancy, as far as we’re concerned anyway, is determined not by the search engines, but by the end user. Many website owners and marketers are realizing this simple fact– that their target audience determines what is relevant content.

The reality is—every time visitors land on your site and do a quick scan of your page, they’re evaluating how relevant your business is to their lives, their professions, and their needs. While it may indeed be impossible for you to be relevant to each and every visitor, you can certainly strive to connect with the distinct segments of your target audience. And the good news is, you can implement most of these tips with very little time and effort. It’s really all about changing your perspective, and seeing your website through the eyes of your visitors. In that spirit, here are 5 quick tips for maximizing your relevancy now:

1.      Put Content First

At the risk of sounding cliché, I’ll start this first tip by stating what has become quite obvious to most web marketers—yep, you guessed it, “content is king.” The fact that this phrase may have become a wee bit overused doesn’t make it any less true, and if you’re going to remain relevant in a content-driven marketplace, it’s time to put some real action and effort behind this proclamation. You can start by ensuring that your content takes priority over the design of your website. Sure, you want your site to look good, and there’s nothing wrong with showcasing the talents of your design team so long as you do so in a way that accentuates your content. Content must precede design, however, not the other way around. Design is important, of course, but it’s not what your visitors are looking for on your site, so its rightful place is in the back seat.

2.      Vary Your Content Genre

Now that we’ve established the importance of quality content on your site, let’s talk about the different kinds of content you should be offering up to your visitors. Staying relevant today means keeping up with the latest trends and available technologies. That’s why it’s important to ensure that your content team is cranking out more than just text. As we all know, there’s nothing more likely to make a weary-eyed web surfer turn and run than a text-heavy page, so be sure that you’re providing some different options for visitors who want to consume your content in different ways. Strike a healthy balance of traditional content, videos, slideshows, infographics, and anything else your visitors are likely to find informative, interesting, and well—relevant.

3.      Be In the Now

Web users today are fed timely content on a 24/7 basis. With newsfeeds, constant Twitter updates, and minute-by-minute access to real-time data, they’re looking for the most current information you have available. They want to know what’s happening with your company now, so do your job and update your site with the latest and greatest thing you’ve got going on. This could be a best-selling item of the day, a special limited-time offer, a soon-to-be released update, or a featured blog post. Whatever it is, make sure it catches your visitor’s eye as soon as he lands on the page. Remember, you only have a few seconds to engage him enough that he decides to hang around. You can also give your site a real-time feel by showcasing incoming Tweets about your company or including a ticker indicating new members or customers.

4.      Be In the Know

Sometimes it’s easy to get so focused on your own company and its success that you forget to stop and take a look around at your competitors and other industry experts. Although an occasional case of tunnel vision can make you more productive and even more successful, staying in the tunnel too long can cut you off from important information about your specific niche. To stay relevant today, you not only need to be in the now, you need to be in the know.

5.      Keep It Real

Another thing web users are looking for nowadays is the real deal. They could care less about company-centric fluff. What they really want to know is how your product or service can benefit them in the real world. Help them figure this out quickly and easily by offering real-world examples, case studies, customer testimonials, and the like.

How does your company’s website rate in terms of relevancy? What are your strategies for staying relevant to your visitors’ needs? Share your tips below!


Efi Rodik
Co-Founder & CEO
Relevantor LLC
www.relevantor.com

Ready to heighten your relevancy? Learn more about how a content optimization service can funnel your content to the right audience at the right time, or request a demo to see it in action.

3 Comments »

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  1. […] website. What you do need on your site though is something (or preferably many things) that just beg to be clicked, shared, and discussed. To that end, let’s take a moment to ponder the broomstick enigma and just exactly what makes it […]

  2. […] Identify the various segments of your target audience and hit them every time with content that is relevant and appealing to them. It may just mean the difference between your business’ success and its imminent […]

  3. Hello, i think that i saw you visited my weblog thus i came to “return the favor”.
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